We put a great emphasis on building and supporting our brands and key categories. Our goal is to help our customers by maximizing brand reach, identification, and awareness through both traditional and non-traditional platforms. Our strategic communications campaigns include national print and digital advertising, an extensive press release program, and a strong presence in the social space.
“We put great emphasis on building and supporting our brands.”
Made to stand the test of time, Blue Streak® by Standard® has always been known for quality and durability. Our Blue Streak® brand was first introduced in 1934 and continues to resonate with today’s professional automotive technicians. In fact, we’re so confident in our expanded Blue Streak® program that every Blue Streak® product is backed by our limited lifetime warranty. To learn more, click here.
To account for the burgeoning diesel market, Standard® has fully invested in diesel. Today, Standard® Diesel offers thousands of diesel parts in hundreds of unique diesel categories, and we’re a basic manufacturer in most of them. Standard® Diesel is committed to supplying professional technicians with comprehensive coverage for genuine diesel parts, which is evident from our extensive offering of new and quality-remanufactured products. To learn more, click here.
Standard® and Blue Streak® are proud to offer a line of premium-quality Variable Valve Timing (VVT) components. With hundreds of VVT Solenoids and VVT Sprockets in the total line, we're able to provide comprehensive coverage for this high-tech, high-failure category. To learn more, click here.
To ensure accurate airflow, precise performance, and longer service life, Standard offers a line of 100% NEW, never remanufactured, MAF Sensors. All SMP-manufactured MAF Sensors are engineered and built in our vertically integrated TS16949-certified facility. SMP-manufactured sensors are designed with improvements such as thicker walls, upgraded components, and a custom-designed platinum RTD sensor. The result is a line of 100% NEW MAF Sensors that provide highly accurate readings and precise airflow output under all operating conditions. To learn more, click here.