Standard Motor Products launched its ‘Make It QWIK Sweepstakes’ on April Fools’ Day. The contest is no joke, though. Five people will win the Grand Prize, a trip for two to the Bob Bondurant School of High Performance Driving in Chandler, AZ. On top of that, five people will win the First Prize, a GoPro HERO4 Camera, and the first 2,500 people who enter will win a commemorative "Make It QWIK" TPMS cap. The sweepstakes runs through June 30, 2015. Participants can enter for a chance to win by visiting www.MakeItQWIK.com and filling out the online entry form.
Summing up the purpose of the sweepstakes, Phil Hutchens, SMP’s Vice President of Engine Management Marketing, said, "In addition to raising awareness for our complete TPMS line, our 'Make It QWIK Sweepstakes' is a great way to create excitement about our new QWIK-SENSOR™ line of multi-coverage sensors."
Standard’s complete TPMS program features two unique lines. The first is its OE-matching, direct-fit line, which provides 98% coverage with sensors that are ready-to-install out of the box. The second is its QWIK-SENSOR line of multi-coverage TPMS sensors. The line’s three QWIK-SENSORs provide 94% coverage, are color-coded for easy identification, and come fully assembled with rubber or metal valve stems to match the proper application. Both can be ID-cloned or OE-relearned, technicians choice.