Standard Introduces New, Expanded Diesel Program

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Standard has always been synonymous with quality and coverage. Now the same can be said for the new and improved Standard Diesel program, which Standard Motor Products launched today. The new Standard Diesel line was created to capitalize on the burgeoning diesel market. It features a completely revamped remanufacturing process, rigorous testing procedures, expanded coverage, new packaging and competitive pricing. The launch will be supported by a new diesel-specific catalog, diesel technical training, enhanced sales support and a new diesel section at www.StandardBrand.com.

"We are very excited about our new Diesel launch," said Phil Hutchens, Vice President Engine Management Marketing, SMP. "It reaffirms our commitment to the Diesel and Turbocharger categories while delivering the category leadership our customers have come to expect from Standard. With our new Diesel offering, we believe our customers have everything they need to capture a share of this important and rapidly growing segment."

With more than 300 SKUs in nearly 40 categories, including import and domestic, the Standard Diesel program offers the finest diesel coverage in the aftermarket. The offering includes top movers in Diesel Fuel Injector, Fuel Injection Pump, High Pressure Oil Pump, Turbocharger, and Fuel Pressure Regulator categories, just to name a few.

The current Standard Diesel launch is only the beginning. SMP is planning another major release for its Diesel and Turbocharger lines for Q4 2015. Currently, 19 new categories have been created for release by the end of this year.