We put great emphasis on supporting our brands and key categories through promotions that excite and reward customers' loyalty to our brands. Explore our promotions below to learn how our commitment to being the best extends to our marketing promotions.

2019 Marketing Brochure


We're excited to share our 2019 Marketing Brochure, our annual preview of the upcoming year in products and promotions. This year is extra special because Standard Motor Products will be celebrating its 100th year in business. 


Starting February 1, we're bringing back all three of our annual scholarship contests. But this year we're increasing the number of scholarships from nine to 12, which means we'll have $60,000 in total scholarships up for grabs. During the summer, we'll be rolling out a trifecta of promotions to celebrate our 100th anniversary: the SMP '$100 for 100' Anniversary Challenge on April 1, the SMP 'A Century of Excellence' Counterperson Podcast Sweepstakes on May 1, and the SMP 'Shop Team Selfie' Challenge on June 3. 

View Now

Standard 'Shop Team Selfie' Challenge

We know it takes an entire shop to get the job done day after day. That’s why we want to showcase your entire team during the Standard® “Shop Team Selfie” Challenge. Simply take a group selfie with your technicians and employees and upload to Facebook, Instagram, or Twitter with the hashtag #MyShopTeamSelfie. You'll be entered into a random drawing for a prize that will benefit the entire shop.

Grand Prize: $2,500 toward your next shop appreciation event

2nd Prize: 2 winning shops will receive a Bose® SoundTouch® 30 Series III Wireless Music System

3rd Prize: 5 winning shops will receive a Standard Pro Training On-Demand subscription

4th Prize: 10 winning shops will receive a TechSmart® Alternator Decoupler Pulley Tool Kit G

Visit for more information. 

Runs July 2 - September 28, 2018

SMP 'Always Innovating' Challenge

Since 1919, Standard Motor Products has supplied premium replacement parts for the evolving automotive aftermarket. Now, we want to hear your innovative product ideas during our SMP 'Always Innovating' Challenge. Submit your best new product idea using the New Product Idea submission form, which can be found on the SMP Parts App, any SMP Engine Management brand website, or visit Our judges will select the top 5 ideas. Be sure to include the hashtag #AlwaysInnovating in the “Tell Us Your Product Idea” section. The promotion runs June 1-August 31, 2018.

Standard 'Back to Basics' Sweepstakes

Standard is committed to being a basic manufacturer. That's why we're excited to announce our Standard® 'Back to Basics' Sweepstakes. The promotion highlights our basic manufacturing with a 'Back to Basics' quiz. Consisting of seven multiple-choice questions, the quiz tests your ability to identify car parts. Contestants who correctly identify all seven parts will be entered into a random prize drawing.

One lucky Grand Prize winner will receive our Cabela’s® “Back to Basics” Package. Valued at $2,500, the package gives you enough to upgrade your outdoor life with gear such as a geodesic tent, cooler, cast-iron grill, rod and reel, and pontoon boat. In addition, 100 contestants will receive a commemorative Standard® camo hat.

Contest ends May 31, 2018.

To enter and read the official rules, visit

Standard "Bigger, Better Diesel" Scholarship

We're excited to announce the start of our inaugural "Bigger, Better Diesel" Scholarship Contest. Students pursuing an education in the automotive industry with a focus on diesel technology will have the chance to win one of three $5,000 scholarships. In addition, 10 students will win a one-year subscription to our award-winning Pro Training On-Demand program. The contest ends June 29, 2018. To enter, visit

Intermotor "Import Leader" Scholarship

We are excited to announce the return of our Intermotor "Import Leader" Automotive Scholarship. Now through June 29, 2018, three aspiring import techs will have the chance to win one of three $5,000 scholarships. In addition, we are giving away 50 Boompod Bluetooth Wireless Headphones. To enter, visit and fill in the online questionnaire. Each entry will be judged on how relevant, creative, and thoughtful it is in regards to the automotive import market. 

Blue Streak "Stronger Than Ever" Scholarship

Standard Blue Streak® has always made parts that stand the test of time. We're excited to recognize up-and-coming technicians during the 2nd annual Standard Blue Streak® “Stronger Than Ever” Automotive Scholarship Contest. Running through June 29, 2018, the contest will present two up-and-coming students with a $5,000 scholarship each. Additionally, 10 students will receive a subscription to our award-winning Pro Training On-Demand program. 

To enter and read the complete rules, visit

TechSmart TEC4 Hi-Temp Blower Motor Resistor Connector Promotion

To celebrate the release of our exciting new product category, Hi-Temp Blower Motor Resistor Connectors, we’re launching our TEC4 Hi-Temp Blower Motor Resistor Connector Kit Promotion. When you purchase our TEC4 assortment of 10 Hi-Temp Blower Motor Resistor Connectors (2 each), you pay for 5 and get 5 FREE. 

The promotion starts February 1, 2018, and is available while supplies last.

Our new Blower Motor Resistor Connectors feature TXL copper wiring and hi-temp connector material to reduce melting that occurs to the factory connector. It’s just another example of a problem-solving part from TechSmart.

Click for details. Contact your TechSmart Representative for availability.


Why I Trust Standard Giveaway

Standard has been a trusted brand since 1919. Now, we want to see why our loyal customers trust us during our 'Why I Trust Standard Giveaway'. To enter, simply upload to our Facebook page a brief video or photo of yourself with a Standard part and tell us why you trust Standard for your repairs. The entries with the most ‘Likes’ will receive a corresponding prize. One Grand Prize winner will receive a 2017 Honda ATV, two 2nd Prize winners will receive a Snap-On tool box, five 3rd Prize winners will receive a Bose  SoundLink Color Bluetooth Speaker. The first 500 entries will receive a commemorative Standard cap.

The contest ends on September 30.

To learn more, visit


Standard Tech Star Challenge

We're excited to announce the start of our Standard Tech Star Challenge. This exciting new promotion will award one lucky Grand Prize winner with everything—training, exposure, and $5K towards equipment—to start their own automotive-related YouTube channel. To enter, simply upload your best tech tip to YouTube and add the hashtag #StandardTechStar to the description. Members from our dedicated training department will select the best tip based on proper technique, level of difficulty, and presentation.

The contest runs from May 1 to July 31, 2017.

To read the official rules and watch our promotional video, visit


TechSmart TEC3 High-Temperature Headlight Harness Assortment

With our new TEC3 assortment, you’ll receive 16 of our most popular TechSmart High-Temp Headlight Wiring Harnesses, a butane torch, and butt connectors—all in a durable technician tackle box so you can conveniently store all of the harnesses in one place and access them as needed. The assortment includes pairs of all eight of our High-Temperature Headlight Wiring Harnesses, which feature high-temp connectors to prevent melting and part failure, 14 gauge wire for better conductivity, and "plug and play" fit for easier installation. Together, the assortment and tackle box exemplify our commitment to solving problems that technicians face in the bay.

Click for details. Assortment is available while supplies last. Contact your TechSmart Representative for availability.


QWIK-SENSOR Bulk Special

Buy 8 sensors, get 2 free—that's the gist of our QWIK-SENSOR Bulk Special. When you purchase any special assortment of 8 QWIK-SENSOR Multi-Coverage TPMS Sensors, we’ll give you two of that same sensor for free.

QWIK-SENSOR Multi-Coverage Programmable TPMS Sensors give technicians ease of programming, advanced technology, and 94% coverage for domestic and import vehicles. That's because all QWIK-SENSOR sensors come fully assembled from the factory, ready for programming and installation. Plus, they can be programmed OE-relearned, and ID-cloned using any major TPMS tool. They're also available in both rubber and metal valve stems to match proper application.

The promotion runs until December 31, 2017. Click here for more information.


OE-Match Sensor and Tool Special

We're excited to announce our OE-Match Sensor and Tool Special. Here's how it works: purchase our TPM9010 assortment featuring 16 OE-Match TPMS Sensors and you'll receive two bonus sensors and a service tool kit for free.

With 120+ units providing more than 98% coverage, Standard OE-Match Direct-Fit TPMS Sensors are engineered to match the fit, form, and function of the vehicle’s original sensor. Plus, Standard OE-Matching TPMS sensors come programmed from the factory, so they can be installed right out of the box. Once installed, just follow the OE-relearn procedure using any major TPMS programming tool. The Standard TPM5010 TPMS Service Tool Kit contains all of the tools you need to manage your TPMS service, including a 1/4” torque wrench 30-150 in/lbs, 1/4” torque screwdriver, valve core torque tool, and rugged tool case.

The promotion runs until March 31, 2017. For more information, click here.


TechSmart "Show Us Your Shop" Contest

Enter the TechSmart ‘Show Us Your Shop’ Contest for your chance to win a $100 gift card and have your shop featured on the cover of a TechSmart New Parts Guide!

To enter, simply take a photo of your shop, post it to Instagram, and add the hashtag #ShowMyShop. The Top 25 photos will win $100 each. The winning photo will be placed on the cover of a future TechSmart Parts Guide. The first 100 participants will receive a TechSmart decal.

The contest ran September 1 to October 31, 2016.


Intermotor "Ignite Your Import Sales" Promo

Purchase Intermotor’s IMCP16 Import Coil-on-Plug Promotional Assortment featuring the highest quality import coils and receive a pair of Boompods Bluetooth headphones FREE!

With your sleek Boompods Bluetooth Headphones from Intermotor, you can listen to music and take calls in style. Delivering crystal clear audio you can also switch between calls and music with a push of a button, and stream audio from any Bluetooth-enabled device.

Our Bialystok, Poland TS16949-certified facility manufactures the highest quality ignition coils engineered for maximum performance under the toughest operating conditions. With more than 16,000 premium parts, Intermotor is your complete engine management import source.

This promotion ran until September 30, 2016.


Standard Pro Training "Work Smarter, Not Harder" Giveaway

Standard’s award-winning, on-demand training has helped thousands of automotive professionals ‘work smarter, not harder’ and become more successful. This summer, we want to help even more automotive professionals succeed. That’s why we’re introducing our PTS On-Demand ‘Work Smarter, Not Harder’ Giveaway.

Running until July 31, 2016, the giveaway will award participants during monthly prize drawings. 85 winners will receive a one-year subscription to the Standard Pro Training On-Demand platform. In addition to the subscription, 15 lucky winners will receive a Microsoft Surface 3 Tablet. The first 1,000 entries will receive a commemorative Standard Pro Training On-Demand cap.


Standard Diesel 'Do the Job Right' Promo

Fuel injector replacement on Ford Power Stroke 6.0L Diesel engines is complicated. To ensure a successful job, it’s recommended that you also replace the Fuel Injection Control Module, Fuel Pressure Regulator, and Fuel Injection Control Pressure Sensor. Standard Diesel wants to help you make that happen with the 'Do the Job Right' promotion.

Purchase a full set of 8 injectors for the Ford Power Stroke 6.0L Diesel and we’ll give you the Fuel Injection Control Module (FICM), Fuel Injection Control Pressure Sensor, and ‘Blue Spring’ Fuel Pressure Regulator Upgrade Kit FREE! Only need one bank? Buy 4 injectors and we’ll still give you the FICM, FREE!

The promotion ran through March 31, 2016.


TechSmart TEC2 High-Temperature Headlight Harness Assortment

Birds of a feather flock together. Now, the same can be said for High-Temp Headlight Wiring Harnesses. During TechSmart’s TEC2 promotion, you’ll receive an assortment of TechSmart High-Temp Headlight Wiring Harnesses and a durable technician tackle box so you can conveniently store all of the harnesses in one place and access them as needed. The assortment includes pairs of all eight of our High-Temperature Headlight Wiring Harnesses, which feature high-temp connectors to prevent melting and part failure, 14 gauge wire for better conductivity, and "plug and play" fit for easier installation. Together, the assortment and tackle box exemplify TechSmart's committment to solving problems that technicians face in the bay.

Assortment was through March 31, 2016, while supplies lasted.


Reach for TechSmart Challenge

Scorecards aren’t only useful on baseball diamonds. During the Reach for TechSmart Challenge, they can also score counterpersons great prizes for making TechSmart sales. Using TechSmart’s printable scorecard, any counterperson who records the part number, sale date, and invoice number of ten TechSmart part sales will receive a $25 Citi Prepaid Visa Card. They’ll also be automatically entered into the “Reach for TechSmart” giveaway. Prizes include iPhone 6+ devices, iPads, and FitBit Flex wireless activity wristbands. The first 1,000 counterpersons to submit a completed scorecard will receive a commemorative “Reach for TechSmart Challenge” cap.

This promotion ran from August 1 to October 21, 2015. 


'Make It QWIK' Sweepstakes

If you have a need for speed, you should consider entering the ‘Make It QWIK’ Sweepstakes. The Grand Prize (which will be awarded to five people) is a trip for two to the Bob Bondurant School of High Performance Driving in Chandler, AZ. Opened in 1968, the driving school features a custom 1.6-mile track designed by world champion driver Bob Bondurant. Sweepstakes winners will have the chance to race around the legendary track after they receive driving lessons from expert instructors in the school's pit-side classrooms. As consolation, five First Prize winners will receive a GoPro HERO4 Camera and the first 2,500 people who enter will receive a commemorative ‘Make It QWIK’ TPMS cap.

The purpose of the 'Make It QWIK' Sweepstakes is to spotlight Standard's complete TPMS offering, especially its new QWIK-SENSOR line. Consisting of just three sensors, the QWIK-SENSOR line covers 94% of all Domestic, European and Asian applications, making them Standard's most advanced Multi-Coverage TPMS sensors. 

The promotion ran from April 1, 2015, to June 30, 2015. It was supported by a national advertising program and a social media campaign. Participants entered for a chance to win by filling out the online entry form. 


SMP Share the App Sweepstakes

To celebrate the launch of Standard Motor Products’ SMP Parts App, SMP is offering automotive professionals and car enthusiasts the opportunity to win some great prizes. This sweepstake will award several Samsung Galaxy Note 4 Phones, Apple Touch iPods, and the first 500 entrants will receive a free Portable Phone Charger. The SMP Parts App makes it easy to find all the SMP parts you need for your vehicle on your mobile phone or tablet.

To enter the sweepstakes, users were asked to download the SMP Parts App (it’s free! Available on the Google Play Store and the Apple App Store), and complete the online registration form between January 15, 2015 and March 31, 2015. If the entrant shared the app to their Twitter or Facebook pages, they'd also earn 10 additional entries, to the sweepstakes, for every one of your friends who enter from your link.


TechSmart: TPMS Tool Software Update

Update your TechSmart T55001 Relearn & Scan Tool and we’ll give you a FREE 1 Year Subscription! 

The Techsmart T55001 TPMS relearn and scan tool performs the relearn process on ALL import and domestic vehicles and displays complete sensor information including: tire pressure, tire temperature, broadcast frequency, battery status, sensor ID and tire location. And now the TechSmart T55001 TPMS Relearn & Scan Tool programs QWIK-SENSOR Multi-Coverage TPMS Sensors. QWIK-SENSOR is a new Multi-Coverage TPMS Sensor featuring easy programming, innovative technology and complete coverage.

Click for details. Contact your Standard Representative for availability.


QWIK-SENSOR Per/Car Set Promotion: Buy 5 Sets, Get 1 Set Free

You don't want to miss out on this fast-moving promotion. To take advantage of the special, simply purchase the per/car quantity (4) of each of our QWIK-SENSOR Multi-Coverage TPMS Sensors and we’ll give you an extra per/car set of our QS101R QWIK-SENSOR Multi-Coverage Sensors for free.

QWIK-SENSOR is a Multi-Coverage TPMS Sensor featuring easy programming, innovative technology, and complete coverage.

Click for promotion details. Promotion runs March 1 through December 31, 2016.


QWIK-SENSOR Tool Promotion: Purchase Assortment, Get TPMS Tool Free

To help you with your TPMS repairs, we've brought back our QWIK-SENSOR Tool Promotion. Here's how this year's promotion works: when you purchase our special assortment of QWIK-SENSOR Multi-Coverage TPMS Sensors at our new low price, we’ll give you the TechSmart T55003 GEN II TPMS Tool for free.

QWIK-SENSOR is a Multi-Coverage TPMS Sensor featuring easy programming, innovative technology, and complete coverage. Programming QWIK-SENSOR is simple with the TechSmart T55003 GEN II TPMS Tool. It's a powerful mid-level shop tool with full factory relearn and cloning capabilities.

For more information on our promotion, click here. Promotion available March 1 through December 31, 2016, while supplies last.


Are You TechSmart? Scholarship

Are you TechSmart? Prove it! This summer, TechSmart is looking for talented students who may be future TechSmart techs and are looking to reward those talented individuals with a TechSmart scholarship. Entering is easy - simply impress our judge, TechSmart Tech John Fillipone, with the answers to our questions including why you deserve the scholarship and provide a photo of yourself. The best student entry will receive a TechSmart scholarship.

Promotional period was August 1 through October 31, 2014.


TechSmart ‘Sell and Score’ Challenge

TechSmart will follow up its successful mystery shopper program with another turnkey promotion designed to show appreciation for the loyalty we received towards the TechSmart brand. We will continue to build on the “Are You TechSmart?” platform to reinforce our commitment to providing the best solutions for our customers. To continue our support of the TechSmart line, we’re going to reward TechSmart customer counterpersons with a $25 Rebate Visa Card for every 10 TechSmart parts they sell during the promotion period. It’s our way of saying thank you for their support of TechSmart.

This promotion ran May 1, through July 15, 2014. 


Intermotor Import Parts Car Giveaway

No other brand can match the import parts coverage of Intermotor. Intermoto is recognized as the import leader in coverage and quality, with a commitment to exact-match fit, form, and function. To drive excitement, we’re giving away the “Intermotor Import Parts Car”, a 2014 Subaru Impreza WRX.

In addition to our Grand Prize winner receiving a Subaru Impreza WRX, 5 First Prize winners will receive a GoPro HERO3+ Camera and 10 Second Prize winners will receive a Garmin NÜVI LM with lifetime map updates.

This exciting promotion ran April 15, 2014.

TPMS ‘Buy a Kit, Get the Book’ Promotion

When a customer purchases our new TPMS Service Tool Kit, we’ll include the TPMS ID Cloning and Reset Procedure Manual by Mitchell1, FREE! Our high-quality TPMS service Kit (TPM5010) contains all of the tools necessary to manage TPMS service, including torque wrench, torque screwdriver, and valve torque tool – all in a rugged tool case. The TPMS ID Cloning and TPMS Reset Procedure Manual by Mitchell1, (a $29.95 value) includes a full section on ID cloning, TPMS service requirement quick reference guide and more than 60 pages of the latest reset and relearn procedures.

This promotion ran through February 15, 2014.